Workshop
Growth Marketing Crash Course

 16 OKTOBER 2019

 

 

Growth Marketing Crash Course 

In this 4 hour masterclass, you’ll take a deepdive in all the latest growth marketing techniques. You’ll get a strong first impression of the capabilities that ‘the new way of marketing’ has to offer your business.

The goal of this session to help you to implement a structured process of marketing experimentation within your company. Going from customer insights to actionable experiments to test an hypothesis.

What you get:

    Clear understanding of growth marketing

    Case studies of companies that use this methodology successfully

    A new way to gather insights & turn them into actions

    Ideation tools to come up with better experiments

    How to run experiments to validate your customer insights?

    Clear understanding of experiment design

    Lunch and fika

For whom?

CMO, Customer Insight Managers/Directors, Sales Directors, Business Development Managers

Teacher

Teacher for this workshop is Yannick Khayati who the founder of The Growth Revolution, a global one-stop-shop for growth solutions. He breathes experimentation & translates this to both his personal & work life. After working as a growth professional in many scaleups & corporates for over 5 years, he started focussing on rapid experimentation across different company departments like marketing, HR & product. 

Yannick Khayati

CEO & Founder @ The Growth Revolution

Yannick is the founder of The Growth Revolution, a global one-stop-shop for growth solutions. He breathes experimentation & translates this to both his personal & work life. After working as a growth professional in many scaleups & corporates for over 5 years, he started focussing on rapid experimentation across different company departments like marketing, HR & product. Last but not least, Yannick is known as a die hard Ajax Amsterdam fan.

12:00

Lunch

13:00

Growth Marketing: beyond the buzzword

  • An introduction to Growth Marketing - modern marketing
  • Case studies of companies that use this methodology successfully
  • Tools to get started - Ideation tools to come up with better experiments

Yannick Khayati

14:15

Pause

Take the opportunity to network with other participants & the teacher over a cup of coffee.

14:30

Embracing an experimental marketing mindset within your organization.

  • How to run experiments to validate your customer insights?
  • Negative Thinking Exercise
  • Growth Marketing Canvas Exercise

Yannick Khayati

16:45

Summary & Questions

Kombobiljett


09:00-17:00 (Lunch ingår)

Boka 2 eller fler och få 400 kr rabatt per biljett. Gäller för konferens och workshop.
Gäller för konferens och workshop.

5 580 kr
boka biljett